Three teenage girls gain popularity, receiving job offers and designer gifts, after creating successful fashion blogs.

Jane Aldridge, Gevinson and Rumi Kneely. Three names that a few short years ago were unknown in the fashion world. Thanks to BlogSpot and typepad Aldridge has become Sea of Shoes, Williams is now The Style Rookie and Kneely is known as Fashion Toast. Their blogs’ popularity has led to many opportunities.

Aldridge is now more than a Texan with an expensive shoe addiction. She has graced the pages of Vogue with her also fashionable mother and was in this years Crillon Ball in Paris. Being nominated for the ball by Vogue was one thing, but being dressed by Chanel Haute Couture is another. It doesn’t stop there. Aldridge has received fan mail from Kanye West himself, and did a shoe line for Urban Outfitters.

Williams is not your average 13-year-old from Illinois. Instead of dressing in the typical Limited Two get up, Williams opts for Comme De Garcons, and worships the ground their designer Rei Kawakubo walks on. Most middle schoolers have only been on the cover of their Bat Mitzvah siddur, but Williams has been cover girl for Pop magazine, and has (single handedly in her backyard) done a shoot for Love magazine. Not many tweens have spent their back to school front row at Alexander Wang, but most 13-year-olds do not have fashion blogs.

Kneely has gone from being photographed for her blog by her boyfriend on the streets of San Diego, to being behind the camera as a signed model for NEXT agency. She has done collaborations for RVCA, posed for NO magazine, and even scored her photographer boyfriend gigs.

Sitting front row at Fashion Week, hanging out with the Rodarte sisters, and being in countless fashion magazines… these girls have done it all. All three of them, and many more have gotten their foot in the door of the fashion industry by doing one thing. Creating a blog. On their websites they post their outfits, their views on trends and collections, and a few tidbits of their everyday (if you could call it that) life. Magazine covers and clothing collaborations isn’t the only thing these ladies are landing. They receive truckloads of free clothing to blog about. Fashion Toast even gets paid to have an American Apparel ad on her site. Aldridge is still in High school, and Williams in middle school, but when they graduate, they will both have countless jobs lined up and waiting for them.

These girls are not the only ones with fashion week invites pouring out of their mailboxes. More and more bloggers are attending magazine parties and fashion shows. This online epidemic is completely changing the fashion Indus try. Websites like Fashionista.com or the New York Times fashion blog, The Cut are completely devoted to fashion-related news. The two sites have an average of 10 posts (mini articles) per day.

Most magazines like NYLON, Interview and V also have blogs, online articles and tons of videos.

“Style blogs make fashion less of an unreachable, thousand-dollar, runway fantasy, and more of something that I can access in my own life,” Hannah Callahan, a junior, commented, “Unlike most fashion magazines, they don’t tell me what to wear. They tell me to wear what I want.”

Thousands of other people feel the same way and its because of the readers and word of mouth that these blogger have their fame. They have gotten it quickly, and it has brought many opportunities for them. Not only that, it has impacted their readers styles, and helped people put together clothing in a whole new way.

Bloggers are becoming it girls. Websites are turning into publications. Our generation is all about the Internet, and fashion is reaping the benefits.